If you had told me years ago—while I was deep in spreadsheets, global launches, and executive readouts—that I’d be using those same skills to help families buy homes in the East Bay… I probably would’ve blinked twice.
And yet? Big Tech was the best real estate training I could have asked for.
Here’s what I learned there that makes me an exceptional agent now.
From the walls of MPK, Facebook HQ circa 2018.
1. I am unapologetically data-driven.
In Big Tech, opinions are cute. Data wins.
That mindset translates directly into how I operate in the East Bay market. And if you’ve bought or sold here, you know: the market moves microscopically.
Two houses on the same street can sell hundreds of thousands apart. Why?
Because I’m tracking:
- List price vs. sale price ratios
- Inventory movement week over week
- Days on market by micro-neighborhood
- Absorption rates
- Offer activity trends
In hyperlocal markets like East Bay, you cannot “vibe” your way through pricing or offers. You need pattern recognition.
My tech background trained me to see signal through noise — to understand when something is a blip and when it’s a shift.
That means you’re not guessing.
You’re making informed, strategic moves.
2. I know how to translate your “wants” into your real why.
In product and experience design, the surface request is rarely the actual need.
“I want a 4-bedroom house.”
Okay… but why?
Is it:
- Space for aging parents?
- A home office that closes off for Zoom calls?
- A yard because your kids need to run?
- A long-term wealth strategy?
In tech, I built detailed customer analyses to understand behavior, motivation, friction points, and emotional drivers. I bring that same rigor to buyers and sellers.
We don’t just make a checklist.
We clarify your non-negotiables.
We define your why.
We pressure-test your assumptions.
Because when competition gets tight (and in the East Bay, it often does), clarity is power.
Behind the scenes at dry run day at Oculus Connect 5 in 2018 where I ran the event livestream across all platforms, coordinating content capture and creation with almost a dozen agencies.
3. I’ve run multi-million dollar global campaigns.
Coordinating global marketing campaigns across time zones teaches you one thing very quickly:
Details matter.
Timelines matter.
People matter.
Launching across regions meant:
- Managing tight deadlines
- Coordinating multiple vendors
- Aligning stakeholders with different priorities
- Translating across teams (and sometimes literally across languages)
That is real estate.
When we list a home, we are orchestrating:
- Stagers
- Photographers
- Contractors
- Inspectors
- Title & escrow
- Marketing platforms
- Buyers and agents
It’s a full production.
And I’m comfortable running it.
If I can align executives in three countries and hit a global launch date, I can absolutely manage your listing timeline in Oakland — even when the painter, the roofer, and the sewer lateral contractor are all speaking slightly different dialects of “contractor talk.”
On stage at Dreamforce 2023.
4. I know how to explain complex processes without making you feel overwhelmed.
In Big Tech, I regularly presented complex strategies and programs to C-suite executives. If it wasn’t clear, it didn’t get approved.
Buying or selling a home is layered:
- Financing structures
- Contingencies
- Disclosures
- Title nuances
- Negotiation strategy
- Risk analysis
My job is to break it down in a way that:
- Makes sense
- Feels manageable
- Respects your intelligence
- Doesn’t make you feel “dumb” for asking questions
Clarity builds confidence.
Confidence builds good decisions.
You deserve both.
5. I understand that this is emotional and financial.
Tech trained me to think strategically.
Motherhood and real estate taught me to think humanly.
Homes aren’t just assets.
They’re transitions.
They’re identity.
They’re safety.
They’re ambition.
What Big Tech gave me was rigor.
What real estate demands is empathy.
The magic is in the combination.
If you’re thinking about buying or selling in the East Bay, and you want someone who can zoom out to macro trends and zoom in to your personal why — I’d love to talk.
Strategy matters.
But so does how you feel along the way.
And I’m here for both.
